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Retail store used SEI™ to monetize social media

  • May 19, 2013August 27, 2015
  • by admin

Business Questions

1. What are the key marketing drivers to retail sales?

2. Can we monetise social media and create guidelines for future investment allocations?

retail case study 5-01

Insight & Outcomes

  • Social media conversations were having a direct positive impact in driving sales.
  • The analysis provided steer on social media strategy and ROI per marketing channel, alongside social.
  • A reallocation of spend across the media mix and refinement of marketing message led to increased footfall.
  • Sales increased by 6%

 

SEI™ tracks Big Box retailer sales
Drinks brand recovers loyal drinker base
admin

admin@e-intellisense.com

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    • BLA Team
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    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
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