Business Questions

1. What are the key marketing drivers to retail sales?

2. Can we monetise social media and create guidelines for future investment allocations?

Insight & Outcomes

• Social media conversations were having a direct positive impact in driving sales.
• The analysis provided steer on social media strategy and ROI per marketing channel, alongside social.
• A reallocation of spend across the media mix and refinement of marketing message led to increased footfall.
• Sales increased by 6%