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Market Mix Modeling │ Bottom-Line Analytics
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    • Media Mix Modeling
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    • Social Media ROI Measurement
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    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
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Marketing Mix Modeling │ Bottom-Line Analytics

Social Media ROI Measurement

Social Media really is a game changer for businesses small and large. Measuring the impact of social media on sales has become an imperative for businesses.

Using Linguistics techniques we have devised The Semantic Engagement Index (SEI™).

The SEI™ is a powerful metric that decodes the ‘emotional’ and ‘personal’ elements from social media conversations.   From this we are able to manage social marketing campaigns, brand reputations, glean actionable insights into product promotions and sponsorships and most importantly monetize social conversations.

View our short slideshare deck for more

The SEI ™ as a tool for Marketing Insights

Using the Semantic Engagement Index (SEI™) we are able to assess social media to provide market insights and strategic guidance.

Whilst the applications of the SEI™ are many, the most common include;

    • Understanding the relative brand position based on social engagement.
    • Enhancing the execution of sports sponsorship, product placement and celebrity profiling.
    • Driving insights into product promotions and performance.
    • Identifying the key drivers behind positive social discourse, thus helping to mitigate negative sentiment and protect brand reputation.
    • … and many more.

See Case Studies

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

What People Are Saying

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- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
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Marketing Director, major hotel chain.

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