Meet the Team
Michael brings 30 years of direct experience in marketing analytics both on the client and consulting side. On the former, Michael has worked for Coca-Cola, Kraft Foods, Kellogg’s and Fisher-Price. He has also consulted with such blue-chip firms as AT&T, McDonald’s, Coca-Cola, Hyatt Corp., L’Oreal, FedEx and more recently Starbucks. Michael has broad experience in marketing analytics covering marketing ROI modeling, social media analytics, pricing and brand strategy.
Masood Akhtar: Managing Partner (EMEA) BLA Global
Masood is a trained Economist and Statistician with over 12 years of experience in the fields of market research and advanced analytics. This includes media mix optimisation and ad-hoc brand, digital and social media analytics. Masood’s broad breadth of experience has exposed him to a mix of sectors ranging from global consumer research publishers, advertising agencies, academic institutions, finance houses, soft drinks manufacturers, automotive and healthcare providers.
For a brief spell, Masood was Director of Strategic Analytics at McCann Erikson and has also consulted for JWT London, Mintel International and Saatchi and Saatchi in London. Masood is able to bring a real commercial angle to any analytics discourse and thus act as a conduit between shrewd marketers, market researchers, brand planners and technical analysts. He’s a proven leader and innovator in the analytics space and is constantly striving to push the boundaries with data to improve commercial performance.
Scott Walker: Chief Research Officer
Scott is a leading expert in transforming analytical insights into actions and profitable decisions. He has held VP, executive positions and long term consultative roles driving change in Sales, Marketing, Marketing Services, Market Research/Insights, Planning, Trade Marketing, and Category Management at Kraft, Gallo, Anheuser-Busch, Newell Rubbermaid, Nielsen, Unilever, Pfizer, and other leading manufacturer and retailers.
For decades Scott has specialized in driving sales and profits by creating synergizes across disciplines, including: database mining, predicative modeling, primary, syndicated and attitudinal information to craft product innovation strategies, consumer profiling & targeting, loyalty/CRM, shopper insights and marketing, advertising, pricing & promotion, assortment, and retail execution. Scott also specializes in quantitative modeling in the financial markets.
Scott has an MBA & post graduate work in econometrics & finance, and was recognized as a Simon Guggenheim Scholar, University Fellow and Phi Beta Kappa.
Dr. Peyton Mason: Chief Linguistics Officer
Dr Mason has pioneered a methodology, Stance-Shift AnalysisTM, that marries the spoken and written word to quantitative measures to identify what is meaningful and motivating to people. He developed this automated system that measures peoples’ engagement toward the topic throughout the discussion by analyzing the participant’s use of words, grammar, and flow of information. Authored numerous articles on the application of Stance-Shift AnalysisTM and presented the technique at both trade and professional conferences.
Alain Récaborde: Partner – Strategic Relationships
Alain’s experience on the client side and years as a consultant inform his ability to deliver actionable findings and results that clients can turn into successful action plans. Alain’s extensive cross-industry experience makes him particularly effective at understanding and addressing fundamental business issues.
Alain Récaborde is the managing director and founder of Delta Consulting, an independent international Atlanta-based marketing research and consulting firm. For over 20 years, Alain has personally designed and managed hundreds of strategic consulting projects for Fortune1000 companies and others in technology, financial services, industrial products, and consumer goods.
Alain gained valuable client-side experience as a senior strategic planner at Dun & Bradstreet Software. He began his career at John Morton Company, a unique marketing consulting firm which specialized in advanced market simulation and modeling techniques.