Key Drivers using CART (Classification & Regression Trees)
CART (Classification and Regression Trees) is a powerful predictive analytics technique used to understand the key drivers behind behavioural indicators.
Some of the questions CART is able to help answer:
- How do we drive cross selling opportunities with my client?
- Which customers are at risk of lapsing on their next subscription renewal?
- How do we encourage low users of my product to become high users?
- How do we drive positive social media engagement of my brand?
- Which product attributes are most likely to encourage purchase?