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Market Mix Modeling │ Bottom-Line Analytics
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Marketing Mix Modeling │ Bottom-Line Analytics

CART – Predictive Analytics

Key Drivers using CART (Classification & Regression Trees)

CART (Classification and Regression Trees) is a powerful predictive analytics technique used to understand the key drivers behind behavioural indicators.

Some of the questions CART is able to help answer:

  • How do we drive cross selling opportunities with my client?
  • Which customers are at risk of lapsing on their next subscription renewal?
  • How do we encourage low users of my product to become high users?
  • How do we drive positive social media engagement of my brand?
  • Which product attributes are most likely to encourage purchase?

Using CART, it is possible to develop in-market intervention strategies to drive behaviours and performance.

See Case Study: SEITM insights drive up coffee shop sales

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

What People Are Saying

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- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
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Marketing Director, major hotel chain.

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