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Marketing Mix Modeling │ Bottom-Line Analytics

Brand Analytics: Radial Landscape Maps

 

Radial Landscape Map®

(A revolution in brand mapping)

Knowing how your brand is perceived in the market place is of paramount importance.Brand strategists are always keen to understand how the brand aligns against a battery of perceptual equity and image statements.

At Bottom Line Analytics, we have introduced the Radial Landscape Map*, designed with simplicity and insight in mind.

Introducing Radial Landscape Maps®

Radial landscape mapping is based on a statistical data reduction technique * designed to measure the extent to which a set of brand personality attributes^ are associated with a set of known brands.  Of course, these need not necessarily be brands and attributes.  Any two data tabulation is permissible.

Analysis results are illustrated using a ‘Radial Landscape Map’ where brand personality attributes are mapped out around the perimeter depending on their mutual association/correlation.

Radial intro-01-01

 

  • Brand W:  Close to the centre – it is almost equally associated with all the personality attributes, but has a marginally higher association with vibrancy, expert and fun.
  • Brand X: Has a significantly higher association with fun, vibrant and expert.
  • Brand Y: is being pulled towards family and caring.
  • Brand Z: Is regarded as a basic, tired and boring brand.

For more, please see associated blog: Link

 

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

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- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
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Marketing Director, major hotel chain.

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