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Market Mix Modeling │ Bottom-Line Analytics
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    • BLA Team
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    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
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Marketing Mix Modeling │ Bottom-Line Analytics

Structural Equation Modeling

Modelling perceptual metrics

We use Structural Equation Modelling (SEM) to understand the latent (unobserved) indicators behind key perceptual metrics. By understanding the interlinking relationships between brand metrics, we can gauge the key levers required to increase scores for perceptions of interest.

SEM - Brand i love-01

Above is an example of how we have understood the direct and indirect relationships between value and brand I love.  The interlinking between intrinsic and extrinsic factors, brand personality and occasion helped our client to devise communications and content that worked on these salient relationships to drive a higher score for Brand I Love.

Benefits

  • Understand the relative strength of key drivers to brand perceptions.
  • Formulate communications messages and strategy that works to trigger the latent drivers of brand perception and performance.

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

What People Are Saying

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- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
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Marketing Director, major hotel chain.

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