Drinks brand recovers loyal drinker base
Case Study: Global drinks manufacturer
Business objective: A global drinks manufacturer found its’ most loyal drinker base was starting to decline from an average of 15% over the last 3 years to 6% in the current year.
Solution: Using the regular customer tracking research data, we undertook statistical analysis to identify the key drivers behind frequent drinking behaviour.
Result: Our model provided insights into the factors driving frequent purchasing behaviour. We also developed a what-if simulator to help the client play out different scenarios. This allowed the client to address specific distribution, point of sale and marketing communications issues. After only 6 months, research showed an increase % of customers regarded as the loyal base.