In most markets, sales are driven by a range of factors, such as the price, promotions, advertising and distribution amongst others.
Marketing mix models measure the sales impact of multi-channel marketing campaigns, quantifying their effectiveness and return on investment (ROI).
Some of the tough questions answered through MMM
- What are the most important sales drivers – TV, Radio, Outdoor, Print or Digital?
- What has been the ROI of paid search and display banner ads?
- Which marketing messages are most effective in driving sales?
- What would my sales be if I increased price by 10%?
- How important are holiday promotions?
- What is the effect of seasonality on sales?
- What is the best way to allocate my marketing budget?
BLA Innovations in Media Mix Modeling
At BLA we address the tough business questions that reflect the ever changing media landscape. To learn more about our innovations in media measurement, please click through the short Slideshare presentation below.