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Market Mix Modeling │ Bottom-Line Analytics
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
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Marketing Mix Modeling │ Bottom-Line Analytics

Media Mix Modeling

In most markets, sales are driven by a range of factors, such as the price, promotions, advertising and distribution amongst others.

Marketing mix models measure the sales impact of multi-channel marketing campaigns, quantifying their effectiveness and return on investment (ROI).

Media Mix Modeling_1-01

 

Some of the tough questions answered through MMM

  • What are the most important sales drivers – TV, Radio, Outdoor, Print or Digital?
  • What has been the ROI of paid search and display banner ads?
  • Which marketing messages are most effective in driving sales? 
  • What would my sales be if I increased price by 10%?
  • How important are holiday promotions?
  • What is the effect of seasonality on sales?
  • What is the best way to allocate my marketing budget?

BLA Innovations in Media Mix Modeling

At BLA we address the tough business questions that reflect the ever changing media landscape. To learn more about our innovations in media measurement, please click through the short Slideshare presentation below.

 

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

What People Are Saying

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- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
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Marketing Director, major hotel chain.

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