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Market Mix Modeling │ Bottom-Line Analytics
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us
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Testimonials

I was immediately impressed by the elegance of the visual, the ease of understanding it, and the power of the analysis behind it. It’s a wonderfully powerful and unique approach to graphical analysis.

– Leonard F. Murphy | Chief Editor & Principal Consultant

GreenBook Research Industry Trends

BLA used their innovative social media metric as a proxy for service level satisfaction – wow!

– Marketing Director

Major hotel chain

A year on, our performance is testimony to Bottom Line Analytics…we have seen a 9 % increase in our loyal drinker base

– Knowledge and Insights Manager

Major global drinks manufacturer

Masood is a gifted consultant in that he can interpret what a bunch of figures really mean in a strategic sense. He can turn statistical tools into insightful strategic instruments and moreover has the ability to turn this into layman’s discussion – for the mortals amongst us.

– Associate Director

Bradford University, School of Management

We’ve been working with Masood since 2006 and found his work to be high quality with a real focus on excellent insight and most importantly providing clear strategic direction and recommendation in plain English.

– CEO

Mintel International Group

Masood pulled out the stops in supporting a key client review from a data and research perspective – I would recommend Masood!

– Board Planning Director

JWT London

We commissioned Masood on a very important analytics project recently, and found him to be a very capable consultant. His excellent technical knowledge is well balanced by his understanding of business. We look forward to working with Masood again in future

– Managing Director

Opinium

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

What People Are Saying

...
- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
...
Marketing Director, major hotel chain.

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