I was immediately impressed by the elegance of the visual, the ease of understanding it, and the power of the analysis behind it. It’s a wonderfully powerful and unique approach to graphical analysis.
– Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
BLA used their innovative social media metric as a proxy for service level satisfaction – wow!
– Marketing Director
Major hotel chain
A year on, our performance is testimony to Bottom Line Analytics…we have seen a 9 % increase in our loyal drinker base
– Knowledge and Insights Manager
Major global drinks manufacturer
Masood is a gifted consultant in that he can interpret what a bunch of figures really mean in a strategic sense. He can turn statistical tools into insightful strategic instruments and moreover has the ability to turn this into layman’s discussion – for the mortals amongst us.
– Associate Director
Bradford University, School of Management
We’ve been working with Masood since 2006 and found his work to be high quality with a real focus on excellent insight and most importantly providing clear strategic direction and recommendation in plain English.
– CEO
Mintel International Group
Masood pulled out the stops in supporting a key client review from a data and research perspective – I would recommend Masood!
– Board Planning Director
JWT London
We commissioned Masood on a very important analytics project recently, and found him to be a very capable consultant. His excellent technical knowledge is well balanced by his understanding of business. We look forward to working with Masood again in future
– Managing Director
Opinium