Forecasting the size of the market for your products is crucial in creating a marketing strategy that will drive sales performance.
At Bottom-Line Analytics, we use causal modelling to forecast the size of your market either by volume or value. Our forecasting has supported:
- Marketing planning
- Long range business valuation
- Market research reports
- Private equity investment due diligence
- New product launches
- Assessments of market saturation and maturity.
Forecasting with uncertainty
At Bottom-Line Analytics, we use the ‘Fan Chart’ to display the future uncertainty around forecasts.
The dotted red line is the most likely trajectory (central case). The green shaded areas illustrate the range within which future forecasts can fall. This provides a best case, central case and worst case forecasts.
