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Market Mix Modeling │ Bottom-Line Analytics
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us
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Customer & Market Segmentation

Valuing customer needs through a personalised offering has long been the way to increase customer loyalty, marketing response and by extension sales.

At BLA, we are able to apply a range of statistical methods to identify and understand the varying groups of customer that exist. These differences could be marked by:
a) Demographics
b) Occasion
c) Business value
d) Behaviour
e) Life-stage and other distinguishing elements.

Marketers and researchers can draw upon these insights and create content that better resonates with their target market.

Customer segmentation-01

 

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

What People Are Saying

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- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
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Marketing Director, major hotel chain.

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