Valuing customer needs through a personalised offering has long been the way to increase customer loyalty, marketing response and by extension sales.
At BLA, we are able to apply a range of statistical methods to identify and understand the varying groups of customer that exist. These differences could be marked by:
c) Business value
e) Life-stage and other distinguishing elements.
Marketers and researchers can draw upon these insights and create content that better resonates with their target market.