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Marketing Mix Modeling │ Bottom-Line Analytics Our Thinking

FREE WEBINAR: Monetising the Customer Experience

  • June 29, 2016July 26, 2016
  • by admin

Social media is a rich source of commentaries on the Customer Experience. If this data could be turned into a relevant metric, with all its rich content, it could revolutionize brand insights and bring them to a stronger and more informed connection with customers.   BLA has developed an approach which converts text into a powerful metric that when packaged inside a media effectiveness model allows us to determine it’s impact on hard sales.

 

Customer Exp_2nd Augnew

 

Our Recent Webinar on Measuring Sports Sponsorship ROI
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  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
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