1. What are the key marketing drivers to retail sales?
2. Can we monetise social media and create guidelines for future investment allocations?
Insight & Outcomes
- Social media conversations were having a direct positive impact in driving sales.
- The analysis provided steer on social media strategy and ROI per marketing channel, alongside social.
- A reallocation of spend across the media mix and refinement of marketing message led to increased footfall.
- Sales increased by 6%