Business Questions

1. How well does the SEI track sales for our non-trade consumer segment?

2. Can we monitor social conversations around this and estimate any impact on sales?

Insight & Outcomes

• The SEI tracked brand sales very closely. 
• For this category, the SEI acts as a leading indicator of sales performance.
• The client has used this metric within their regular reporting framework, allowing them to check the pulse of social conversations.
• The business is also better able to manage inventory and stock levels which has reduced costs by 12%.