1. How well does the SEI track sales for our non-trade consumer segment?
2. Can we monitor social conversations around this and estimate any impact on sales?
Insight & Outcomes
- The SEI tracked brand sales very closely.
- For this category, the SEI acts as a leading indicator of sales performance.
- The client has used this metric within their regular reporting framework, allowing them to check the pulse of social conversations.
- The business is also better able to manage inventory and stock levels which has reduced costs by 12%.