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SEI™ tracks Big Box retailer sales

  • May 19, 2013August 27, 2015
  • by admin

Business Questions

1. How well does the SEI track sales for our non-trade consumer segment?

2. Can we monitor social conversations around this and estimate any impact on sales?

Big box case study 4-01

Insight & Outcomes

  • The SEI tracked brand sales very closely. 
  • For this category, the SEI acts as a leading indicator of sales performance.
  • The client has used this metric within their regular reporting framework, allowing them to check the pulse of social conversations.
  • The business is also better able to manage inventory and stock levels which has reduced costs by 12%.
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