Skip to content
Market Mix Modeling │ Bottom-Line Analytics
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us
Site Search

Food business monitors reputational damage using SEI™

  • May 19, 2013August 27, 2015
  • by admin

Business Questions

1. Our CEO has publicly taken a stance on a very controversial and politically charged issue.

2. Can we monitor social conversations around this and estimate any impact on sales?

 

food case study 3-01

 

Insight & Outcomes

  • Social Media conversations were having a direct positive impact in driving sales.
  • Social Engagement around this issue was very low, so there had been no direct effect on sales and or risk of brand damage.

 

SEI™ tracks Big Box retailer sales
admin

admin@e-intellisense.com

Related articles

Drinks brand recovers loyal drinker…
Retail store used SEI™ to…
SEI™ tracks Big Box retailer…

Meet our Market Mix Modeling and Analytics Team

Learn about the team
  • Our Solutions
    • BLA Team
  • Our Experience
  • Services
    • Media Mix Modeling
    • Customer & Market Segmentation
    • Demand Forecasting
    • Social Media ROI Measurement
    • Brand Analytics: Radial Landscape Maps
    • CART – Predictive Analytics
    • Structural Equation Modeling
    • Key Drivers Analysis
    • Price Optimisation
  • Our Thinking
  • Testimonials
  • Contact Us

What People Are Saying

...
- Leonard F. Murphy | Chief Editor & Principal Consultant
GreenBook Research Industry Trends
 
...
Marketing Director, major hotel chain.

Follow us on Social Media

Our European Affiliate

bottomlineanalytics.co.uk

Theme by Colorlib Powered by WordPress