Social Media really is a game changer for businesses small and large. Measuring the impact of social media on sales has become an imperative for businesses.
Using Linguistics techniques we have devised The Semantic Engagement Index (SEI™).
The SEI™ is a powerful metric that decodes the ‘emotional’ and ‘personal’ elements from social media conversations. From this we are able to manage social marketing campaigns, brand reputations, glean actionable insights into product promotions and sponsorships and most importantly monetize social conversations.
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The SEI ™ as a tool for Marketing Insights
Using the Semantic Engagement Index (SEI™) we are able to assess social media to provide market insights and strategic guidance.
Whilst the applications of the SEI™ are many, the most common include;
- Understanding the relative brand position based on social engagement.
- Enhancing the execution of sports sponsorship, product placement and celebrity profiling.
- Driving insights into product promotions and performance.
- Identifying the key drivers behind positive social discourse, thus helping to mitigate negative sentiment and protect brand reputation.
- … and many more.