Drinks brand recovers loyal drinker base

Case Study: Global drinks manufacturer

Business objective: A global drinks manufacturer found its’ most loyal drinker base was starting to decline from an average of 15% over the last 3 years to 6% in the current year.

Solution: Using the regular customer tracking research data, we undertook statistical analysis to identify the key drivers behind frequent drinking behaviour.

Result: Our model provided insights into the factors driving frequent purchasing behaviour. We also developed a what-if simulator to help the client play out different scenarios. This allowed the client to address specific distribution, point of sale and marketing communications issues. After only 6 months, research showed an increase % of customers regarded as the loyal base.

Retail store used SEI™ to monetize social media

Business Questions

1. What are the key marketing drivers to retail sales?

2. Can we monetise social media and create guidelines for future investment allocations?

Insight & Outcomes

• Social media conversations were having a direct positive impact in driving sales.
• The analysis provided steer on social media strategy and ROI per marketing channel, alongside social.
• A reallocation of spend across the media mix and refinement of marketing message led to increased footfall.
• Sales increased by 6%

SEI™ tracks Big Box retailer sales

Business Questions

1. How well does the SEI track sales for our non-trade consumer segment?

2. Can we monitor social conversations around this and estimate any impact on sales?

Insight & Outcomes

• The SEI tracked brand sales very closely. 
• For this category, the SEI acts as a leading indicator of sales performance.
• The client has used this metric within their regular reporting framework, allowing them to check the pulse of social conversations.
• The business is also better able to manage inventory and stock levels which has reduced costs by 12%.

Food business monitors reputational damage using SEI™

Business Questions

1. Our CEO has publicly taken a stance on a very controversial and politically charged issue.

2. Can we monitor social conversations around this and estimate any impact on sales?

Insight & Outcomes

• Social Media conversations were having a direct positive impact in driving sales.
• Social Engagement around this issue was very low, so there had been no direct effect on sales and or risk of brand damage.